Abu Dhabi, 3 April, 2019 - Agthia Group PJSC, one of the region’s leading food and beverages companies and producer of market leading animal feed Agrivita, launched four new camel feed products on the sidelines of the Global Forum for Innovations in Agriculture in Abu Dhabi. The new products have been designed specifically to meet the nutrition and health needs of camels in the UAE and the region.
The new Agrivita products have been introduced under two product lines. The first branded Al Nukhba Beauty Camel Feed which aims to naturally enhance animals’ physical appearance while the second, Al Nawamis Racing Feeds with three variations includes Calf Builder to support growth and strength, Camel Training Feed which ensures camels have sufficient nutrition to endure physical exercise and Camel Racing Feed which helps camels perform using maximum body potential.
Tariq Ahmed Al Wahedi, Agthia Group CEO, said, “Camels have always been a major part of the UAE and the region’s rich heritage. Agrivita’s new products have been developed specifically to enhance camels’ nutrition to excel in camel races and beauty pageants and support one the region’s most cherished cultural activities.”
Al Wahedi added, “Agthia is committed to supporting farmers and animal owners in the UAE and the region by providing trusted nutritional feed solutions that are based on extensive research and development.”
Agthia develops, produces and markets a wide range of feeds under the Agrivita brand aimed at addressing different needs of the nation’s livestock. As part of Agthia’s commitment to supporting the UAE’s farming industry and food security, the company also partners with international research and development centers and universities to ensure the UAE’s animal feed requirements are optimally met.
Last month, Agthia launched Riaya Farm Program, as part of its commitment to sustainable food security. ‘Riaya Farm Program’ provides specialized advice to farm owners to ensure optimal nutrition of their livestock, enabling them to achieve higher productivity and yields.
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Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 4,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin Natural Spring Water, Delta, Bambini); Flour (Grand Mills); Animal Feed (Agrivita, Agrivita Marabea); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait); Processed Food (Al Ain Tomato Paste, Frozen Vegetable); Ambient and Frozen Bakery (Grand Mills). For more information: www.agthia.com | email@example.com | Tel: 971 2 506 0600.