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01.18.18

Agthia Launches the World’s Only Vitamin D Water

  • AL AIN VITAMIN D water launched at the International Water Summit.

Abu Dhabi, UAE 17 January 2018: Agthia Group (‘Agthia’) has launched AL AIN VITAMIN D, the world’s only Vitamin D water, at the International Water Summit. It is the only bottled still water in the world of its kind, without any flavours, colours and preservatives.

AL AIN VITAMIN D was unveiled in the presence of H.E. Suhail bin Mohammed Faraj Faris Al Mazrouei, Minister of Energy and Industry, H.E. Maryam bint Mohammed Saeed Hareb Al Mehairi, Minister of State for Food Security, and officials from Emirates Authority for Standardization and Metrology (ESMA), Department of Health Abu Dhabi (HAAD) and Abu Dhabi Food Security (FSCAD) on the side-lines of Abu Dhabi Sustainability Week.

H.E Suhail bin Mohammed Faraj Faris Al Mazrouei, Minister of Energy and Industry said during the press conference: “Building a sustainable and diversified economy that is based on knowledge and innovation is one of the priorities of the UAE Vision 2021 and is also in line with the leadership’s objective of integrating a highly skilled national workforce into the promising future of the industrial sector. The UAE is moving at a steady pace towards achieving continued industrial and productive progress, the focus of which is technological investment in the service of mankind.”

He also added: "The Ministry plays a key role in bringing together and integrating various national industrial institutions, developing new industrial sectors that are based on innovation, whilst using the latest technology. The announcement of a new production line for Al Ain water with Vitamin D is an indicator of our investment in technology. These objectives are in line with the leadership’s vision, which is looking to increase the industrial sector’s contribution to the country's GDP up to 25% in the next eight years."

H.E Maryam bint Mohammed Saeed Hareb Al Mehairi, Minister of State for Food Security stressed the importance of joint efforts of the private sector, the government and the community in driving positive change and growth. “I see the three as pillars of the triangle of progress, each complementing the other. I take this opportunity to urge the private sector and the community to identify and work towards innovative solutions that help truly transform the world and touch people’s lives,” she said.

 “Our leadership position in providing top quality, nutritious and responsibly produced products continues to be guided by our sense of duty and commitment to the UAE community,” commented HE Eng. Dhafer Ayed Al Ahbabi, Chairman of the Board of Directors of Agthia.

Eng. Tariq Ahmed Al Wahedi, Chief Executive Officer of Agthia, added: “At Agthia, we understand the evolving needs of consumers and always strive to meet these through innovation. AL AIN VITAMIN D is a great example of realising this commitment. We have closely studied Vitamin D deficiency, an issue that remains a key health concern in the Middle East, and developed AL AIN VITAMIN D, a product that not only hydrates but also supplements a portion of the daily intake of Vitamin D.”

Over 78 per cent of UAE residents[1] suffer from Vitamin D deficiency, raising the risk of chronic diseases e.g. osteoporosis, heart disease, some cancers, and multiple sclerosis, as well as infectious diseases, such as tuberculosis. Adequate levels of Vitamin D may prevent multiple bone disorders such as rickets in children, and osteomalacia and osteopenia in adults.

Vitamin D is vital for the health of bones and teeth, while benefitting heart, brain and nervous system and boosting the immune system. AL AIN VITAMIN D is a convenient supplement to a balanced diet and lifestyle, rather than a singular solution to Vitamin D deficiency, as it delivers 50 IU of the recommended daily allowance (RDA)[2] per 500ml bottle and 33 IU of the RDA per 330ml bottle.

AL AIN VITAMIN D in 500ml and 330ml sized bottles is available at supermarkets, convenience and large retail stores nationwide starting 15 January 2018.

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About Agthia

Agthia Group is a leading Abu Dhabi based food and beverage company.  Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Saudi Arabia, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 4,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin natural spring water, Delta, Bambini); Flour (Grand Mills); Animal Feed (Agrivita, Al Wasmi); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait). An Emerging Businesses unit includes tomato paste, frozen vegetables, fruit puree, and baked goods.

 

For more information: www.agthia.com | Ozgur Serin | Agthia Group | Tel: 971 2 506 0600 | ir@agthia.com | Mazin El Nagib | FleishmanHillard | Tel: 971 55 268 1498| mazin.elnagib@fleishman.com  



[1] https://www.dha.gov.ae/en/BetterHealth/betterhealth2017oct02-57.pdf

[2] https://weqaya.haad.ae/en-us/understandingyourscore/otherhealthriskfactors/aboutvitamind.aspx


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